Production reliability and a high degree of system flexibility are the decisive plus-points of the NewsLiner-A inserting lines from Muller Martini.

In parallel to the rapid growth of the Turkish advertising industry, the inserting of commercial supplements in newspapers is also booming. In order to respond to this trend and to increase efficiency in newspaper production, Dogan Yayin Holding (DYH) is expanding its capacity in the mailrooms in Istanbul, Izmir and Ankara with industry-proven NewsLiner-A lines from Muller Martini. Dogan will then be equipped for high press output and will simultaneously have the flexibility of selectable newspaper configuration, with up to eleven inserts and pre-products.

Years of Successful Collaboration with Muller Martini
With the five daily newspapers Hürriyet, Milliyet, Radikal, Posta and Gözcü, and with more than 20 magazines, a book publisher, broadcasting and as the new media market leader in the Turkish media landscape, the Dogan Group has worked together with Muller Martini successfully in the newspaper mailroom for many years.

In Istanbul, the existing mailroom, with four NewsLiner inserting lines, will be expanded with another three NewsLiner-A systems in October 2006. All of the production lines have pre-inserting modules, providing the ability to load pre-products individually with supplements, as well as the most modern NewsStack bundle formation lines.

In Izmir and Ankara, the mailroom expansions will also be equipped with three identical NewsLiner-A lines. Production start-up is planned for mid-2007 in Izmir and Ankara.

The Graphic Arts Industry is Booming in Turkey
The printing industry in Turkey is growing even faster than the rest of its economy, which is already experiencing a boom. The advertising volume in Turkey has quadrupled in the last five years. Printed media are profiting from this just as much as electronic media. The average number of pages in a Turkish daily newspaper was between 36 and 40 in 1995, for example, while today it is between 56 and 68.The supplement business has also greatly increased. The weekend edition of the “Hürriyet” now weighs more than a kilogram.

The largest Turkish mailroom at Hürriyet, in Istanbul, came from Muller Martini. There are currently four NewsLiner inserting systems in use there, as well as a FlexiRoll buffer and storage system. With this installation, Muller Martini triggered a supplement boom, which also has implications for press delivery systems and saddle stitching.