From left-to-right: Michael Schreyer (Production & Product Development), Viet van Pham (Head of Production), Dietlinde Schmelz (Head of Marketing & PR), Mesut Caliskan (Head of Production) and Thomas Schmidt (Muller Martini Germany) in front of the new Primera C110 at flyeralarm in Würzburg.

Over the past few years, flyeralarm has set new standards in the printing industry with its innovative ideas and products. flyeralarm offers more than 800 products on its website in a wide range of formats and grammage. If you take the large number of titles into consideration, that works out at around 34,000 items. "We see our niche in the printing market as the company that handles a high number of single deliveries," explains Dietlinde Schmelz, Head of Marketing & PR.

In reality, flyeralarm produces around 600 orders daily – weighing in at around 100 metric tons of printed paper. The magazine runs processed on the saddle stitcher fluctuate between 250 and 20,000 copies, which have page counts ranging from 20 to 64. As over 150,000 customers – 95% of which are from the B2B industry – want to print magazines ever more frequently, flyeralarm has seen the need to invest in two Muller Martini saddle stitchers. Fast printing is one thing but efficient finishing is a completely different matter. "To increase our productivity, we decided to stitch magazines at higher speeds and with shorter production times," explains Michael Schreyer, Production & Product Development.

BravoPlus Seen as a Flash of Genius and the Primera C110 Seen as an Investment in the Future
As a result, a BravoPlus with six feeders and a cover feeder was first put into operation last October. All this was done in the space of a single night – roughly the same duration of one flyeralarm printing order. "Purchasing a saddle stitcher was a flash of genius – Muller Martini Germany had just one BravoPlus left in stock," says Michael Schreyer, remembering last fall with a smile.

In the last few months, flyeralarm has produced magazines with an average run of 2000 copies on a Primera C110 with four feeders and a cover feeder. "The system's three-knife trimmer is even easier to replace," says Michael Schreyer of one of the biggest advantages of the saddle stitcher from the new generation of Muller Martini machines. The Primera C110 is still not working at full capacity. However, flyeralarm hadn't planned for it to do so: "We consider the system to be an investment for the future," reveals Dietlinde Schmelz, "and it will enable us to offer new products in our online store in the near future."