Mr. Bruno Müller, drupa 2012 has closed its doors today. How would you sum up the company's performance at the trade fair?
Bruno Müller, CEO Muller Martini: I am very satisfied with the company’s performance at the drupa stand and with the many exhibits. The way in which our experts explained our solutions to visitors has been very well received. We have welcomed visitors from all around the world to our stand, and their feedback has been overwhelmingly positive.
Bruno Müller (in the product lounge at Muller Martini’s drupa stand): “I have noticed that many customers are looking for solutions not only for today, but also for tomorrow and the day after tomorrow.”
On the subject of feedback, you have been speaking daily with many customers in person. Did certain key points emerge during such discussions?
Bruno Müller: It is always written in connection with each drupa what the key theme of the trade fair is. It strikes me that at drupa 2012 many providers were showing ways in which print products can be optimally presented and made as unique as possible so that they stand out and highlight the advantages of print compared to digital media. That is why many discussions were above all about today’s market requirements. The focus was less on individual machines than on complete systems, which came across very clearly at our stand. I have also noticed that many customers were looking for solutions not only for today, but also for tomorrow and the day after tomorrow. Our customers are seeking investment security in an environment that is changing more rapidly today than before.
The drupa management has recorded a roughly 20 percent fall in visitor numbers this year compared to 2008. Have you also observed such a negative trend at the Muller Martini stand?
Bruno Müller: We are extremely satisfied with the number of visitors. Our stand was very well visited, especially during the numerous moderated system demonstrations.
The success of your trade fair performance can be measured not only in terms of visitor numbers, but also in terms of sales. How has drupa gone in that regard?
Bruno Müller: Having put so much into showing our innovative strength and market performance, of course we want that to result in sales. Drupa has been successful for us in that respect too. We have made sales on all continents, and on emerging markets, such as Brazil and China, in particular. However, companies were also investing in Muller Martini systems on our traditional markets of North America and Europe. We are also pleased to see that our MMServices modules have gone down well with customers. Many customers have spontaneously decided to purchase a service package at our stand.
Muller Martini has welcomed numerous visitors from all over the world to its stand, and their feedback was extremely positive.