The eleven representatives of Singapore’s graphic arts industry, including Dean Chong, Vice President of the Print Media Association Singapore (PMAS), Jason Ong, PMAS Executive Director and two SPRING Singapore (Singapore Government Agency) representatives, and several top managers from leading Singapore-based printing houses, saw for themselves in Switzerland, Germany and the UK how offset and digitally printed products can be finished efficiently and cost effectively. The delegation from the Asian city-state visited several graphic arts companies to talk with the owners about attractive business models and current challenges in combined offset and digital printing, including one of Muller Martini’s Swiss customers, Publikation Digital, which has a unique comprehensive system for the fully automated production of softcover books, i.e. the SigmaLine.
Representatives of Singapore’s graphic arts industry take a keen interest in the demonstration of the Presto II Digital saddle stitcher at Muller Martini’s Print Finishing Center in Zofingen.
Demonstration of Digital-Ready Systems
During the one-week trip, which was organized by PMAS and supported by SPRING Singapore, the group also visited the production sites of several machine manufacturers to gain deeper insight into the printing and (inline) finishing of offset and digital products. A visit to Muller Martini was included in the program. The three Muller Martini experts Enrico Farinacci, Hans Fehr and Michael Starford showed in demonstrations of the Presto II Digital saddle stitcher, the two Pantera and Alegro perfect binders and the Diamant MC bookline how Muller Martini's digital-ready systems enable offset and digitally printed products to be finished using the same machine.