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Muller Martini China Hosts Successful Open House in Shenzhen Featuring Live Demos of the Ventura MC 160 and the Presto II
Almost 100 visitors from over 50 graphic arts companies from across China took the opportunity to see the new Ventura MC 160 book sewing machine and the Presto II saddle stitcher live in action at the open house held at the Muller Martini plant in Shenzhen.

Muller Martini demonstrated how fast the Ventura MC 160 compact book sewing machine can be changed over from one job to the next. The numerous visitors were visibly impressed by the state-of-the-art technological features, such as servo technology with a patented drive design, servo-controlled thread tension, combined staggered stitching at the push of the button and the active thread divider system.

At the open house in Shenzhen, Muller Martini demonstrated how fast the Ventura MC 160 book sewing machine (pictured) and the Presto II saddle stitcher (pictured) can be changed over from one job to the next.

Lots of Positive Feedback
The quick setup times also attracted lots of interest during the demos of the Presto II. Muller Martini also showed live how double production enables increasing productivity significantly. “Overall, we have received good responses from customers and most of them felt that their visit to our open house was useful and very beneficial to their work,” concludes Finn Nielsen, Managing Director of Muller Martini China.

He was delighted not only by the large number of visitors, but also by the fact that four machines were sold during the open house – one Presto II saddle stitcher each to Hangzhou LuoShi Printing Co. Ltd. and Shenzhen Yutong Printing Co. Ltd, a Diamant MC 35 bookline to Beijing QL-ART Printing Co. Ltd. and a Pantera perfect binder to Shanxi Tiansheng Guocai Culture Development Co. Ltd.

The business model of China’s leading producer of high-quality art books is explained to Bruno Müller (second from right), CEO of Muller Martini, and Finn Nielsen (right), Managing Director of Muller Martini China, during the visit to Artron.

Visit to Artron
During the open house, visitors also had the opportunity to take a look behind the scenes at Artron Shenzhen. With its three production sites in Beijing, Shanghai and Shenzhen, each with Diamant MC 60 booklines in operation, Artron is China’s leading producer of high-quality art books. Wan Jie, founder and Chairman of the Artron Group, and Wang Xiao Bing, General Manager of Artron Art (Group) Co. Ltd., were delighted to welcome the many guests, including Bruno Müller, CEO of Muller Martini, in person.

Artron and Muller Martini have been strategic partners since drupa 2012. Besides the installation of new machines, the partnership includes Muller Martini providing support to Artron in maintenance of the machines (in line with the MM Services package) and the recruitment and training of machine operators.

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