As the largest graphics arts company on the island, which lies in the Indian Ocean, has a population of around 830,000 people and is an overseas department of France, ICP Roto is heavily engaged not only in the production of newspapers, magazines and books, but also in the direct mail business. Each week up 300,000 insert bundles, mainly containing leaflets and flyers of local shopping centers, are posted to mailboxes. “Currently we still finish manually,” says Alfred Chane-Pane, Président Directeur Genéral of the family business, which was founded in 1971. “To improve our productivity and cost-effectiveness, cut costs and increase quality, we want to switch to an automatic solution.” ICP, which operates a Prima saddle stitcher and an Acoro A7 perfect binder and is a long-standing partner of Muller Martini, is therefore investing in a new MailLiner direct mail system featuring eight feeders, an air blade for insert covers and a FlexPack M bundle builder for strapping.
Alfred Chane-Pane (center), Président Directeur Genéral of ICP Roto: “The MailLiner will improve our productivity, cost-effectiveness and quality.” Right: Philippe Van Damme (Plant Director). Left: André Chanez (Sales Manager at Muller Martini).
“That’s precisely the machine that we need for our market,” exclaimed Alfred Chane-Pane after a convincing demo at the Print Finishing Center at Muller Martini’s headquarters in the Swiss city of Zofingen. Indeed, the new MailLiner provides direct mail companies with an innovative and brilliantly simple solution for the sorting of unaddressed advertising without the need for a carrier or foil thanks to an innovative concept that is unique on the market. At the gathering line, one of the inserts is used as a cover and folded using an air blade – a Muller Martini innovation – after all the other inserts have been applied. The gathered insert sets then enter the FlexPack M.
Since the integrated bundle builder, unlike other compensating stackers, does not compensate layers, it is ideally suited to this innovative insert gathering process in terms of flexibility and product quality. As a result, the individual inserts can have different formats, without the inset sets becoming unstable. The various bundles can also be of different sizes without sacrificing stability.