IfraExpo 2009 in Vienna: The motto “Grow with Flexibility – Better Added Value in the Mailroom” appeals to countless visitors at the Muller Martini exhibition stand.

Although Muller Martini noticed a somewhat smaller number of visitors to its stand in comparison to last year, the downturn was considerably lower for the entire trade fair as a whole. “We see this as evidence that our motto 'Grow with Flexibility – Better Added Value in the Mailroom' has really appealed to our customers,” says Volker Leonhardt, Head of Marketing for Muller Martini Mailroom Systems.

As an example, the ValueLiner card gluer recently launched by Muller Martini is an add-on module that promises advertisers excellent visibility as well as an attractive ROI. Newspaper producers can also purchase advertising cards easily and at a good price or even print them in-house. United Printing and Publishing (UPP) in Abu Dhabi will soon be reaping the rewards of the ValueLiner as the first newspaper printing plant in the Middle East to have implemented the new card gluer as an add-on module for their Muller Martini mailroom.

The trend for stitching and trimming has been backed up by Centro Stampa Quotidiani (CSQ), based in the Italian city of Erbusco, with its decision to sign on the dotted line for its fourth complete Muller Martini inserting system. In addition to the features of the NewsLiner A inserting machine, this version includes a second NewsStitch component and a NewsTrim III for in-line stitching and trimming of magazines and semi-commercials. “Our declared objective is to cut our production times for the magazines and bring them more into line with those of newspapers,” says CSQ General Manager Dario De Cian.

According to Volker Leonhardt, countless discussions with customers also confirmed the trend “that inserts are being shifted from the daily newspapers to the weekly newspapers, and we offer the right solution for this with our flexible ProLiner inserting system combined with the CoLiner pre-gathering unit.” Thanks to positive initial experiences with the ProLiner line installed in June at the Druck- und Medienhauses Schenkelberg headquarters in Meckenheim (Germany), its subsidiary, Union Druckerei Weimar, has also chosen a new ProLiner inserting system with 12 insert stations.

Over 100 customers visited the event opened by Muller Martini CEO, Bruno Müller, in the Viennese Augustinerkeller restaurant to enjoy the relaxed atmosphere and to have the chance to talk to colleagues and contacts at Muller Martini. The 'Blue hour', which marked the conclusion of the trade fair each evening, went down particularly well, as customers seized the opportunity to speak informally with each other and with the specialists from Muller Martini.