Significant interest in the system solutions from Muller Martini: the exhibition stand at China Print 2009 always had plenty of visitors.

Muller Martini was one of the largest international exhibitors at China Print in Beijing and demonstrated its consistent innovational strength by means of an exhibition stand and live demonstrations from customers, giving the countless exhibition visitors an excellent opportunity to learn first hand about the new technologies on offer. The machines designed especially with the fast growing Chinese market in mind were a particularly important element of the exhibition.

Demonstrations of the fully automatic saddle stitching line and the adhesive binding line at the exhibition stand were always well attended and were met with great interest. The Ventura thread sewing machine also attracted a great deal of attention and numerous orders were taken.

Outside the exhibition, visitors to China Print had the opportunity to watch live demonstrations at the premises of some of Muller Martini's most notable business partners located in the immediate vicinity of the exhibition centre. One of the examples presented was the first adhesive binding line in China to be fitted with the PUR option, and many interested parties were able to find out about the advantages of PUR production right there with the customer.

Other state-of-the-art Muller Martini solutions at customer locations in the hardcover production, saddle stitching, newspaper distribution systems and narrow web offset printing segments were also available for viewing. Thanks to the great response from the exhibition visitors and several newly signed contracts, Muller Martini enjoyed an extremely positive exhibition experience.