For some time now, manufacturers of direct mailing products have not focused on printing as their core business.Contact with agencies, consultation with customers, data handling, production, personalization, inserting into envelopes and dispatch – customers are making much higher demands nowadays of printing companies. TGB is no exception.“We go with our clients through the entire process– even as far as the post office!” says Managing Director Manuel Bartrolí.“Approximately 80 per cent of our customers, which includes a growing proportion from other countries, are already using this range of services.”

A great deal of experience
This printing company, which was founded in 1942, has found the experience gathered over many years in the direct mailing business has proven essential to help them deal with the increasingly tight deadlines.According to Manuel Bartrolí, “both humans and machines must be prepared to be very flexible.”In order to make even more of this flexibility, the family business, now run by members of the third generation, relies on an Alprinta 74 from Muller Martini, along with four more printing presses. It has eight printing units, a Q74 sheeter for rolls/signatures and PS74 signature stacker.

TGB took a year to evaluate the new investment.According to Manuel Bartrolí, in addition to its high speed, superior print quality and easy operation, the Alprinta 74 has another key advantage:“The 740 mm web width (previously, our maximum was 520mm) allows us to manufacture an even wider variety of products.This means that TGB can produce shrinkwrap sleeves and labels for bottles, lottery tickets and scratch cards in addition to direct mailing products.