In addition to the “Shepparton News Daily”, the flagship of the publishing company, Newsprinters prints around 30 daily, weekly and bi-weekly publications – as in-house productions as well as printing for other publishers. In newspaper circulations of 700 to 60,000 copies, the number of inserts, from small cards and double-sided flyers through magazines and pre-printed newspaper sections, varies between one and twelve – the average is around five. However, according to Managing Director Chris McPherson, the rapid increase in the use of inserts has slowed as a result of the economic downturn. “We are still confident that the insert business will recover though.”

The ProLiner inserting machine from Muller Martini commissioned just a few months ago – the first of its kind in Australia – has a main section feeder, two pre-printed section feeders, six insert stations, and a PrintStack CN 80 stacker, allowing Newsprinters to add inserts and pre-printed sections online at full press speed. Chris McPherson is convinced: “This means we can produce newspapers much more efficiently, particularly the thicker ones. In comparison to our previous solution, we are inserting two and a half times more inserts in each man hour.”


The Muller Martini ProLiner commissioned just a few months ago at Newsprinters in Shepparton is the first newspaper inserting system of this type in Australia.