From left: Christian Basse (Publisher and Managing Director of SKN Druck u. Verlag GmbH & Co. KG), Matthias Kandt (Sales Representative of Müller Martini Deutschland), Volker Leonhard (Managing Director of Muller Martini Germany), Bruno Müller (CEO of Muller Martini) and René Podien (electronics engineer in Muller Martini’s testing workshop) in front of the new FlexLiner inserting system at the Muller Martini stand at drupa in Düsseldorf.
“I've been searching for the optimal solution for placing inserts into inserts for three years,” says Christian Basse (Dipl.-Kfm.), publisher and managing director of SKN Druck u. Verlag GmbH & Co. KG in Norden. Matthias Kandt, sales representative of Muller Martini Germany, hinted to him that Muller Martini had an inserting machine in the pipeline for drupa 2012 that would suit his needs exactly. He was so convinced by the demonstration of the new FlexLiner at the Muller Martini stand in Düsseldorf that he decided to invest in the new system immediately. “The FlexLiner is the ideal machine for inserts in inserts,” says Christian Basse with conviction.
Founded in 1861, SKN Druck u. Verlag GmbH & Co. KG was originally a newspaper operation, but for three decades has focused on the printing of inserts and magazines. The company produces inserts, 80 percent of which are placed in newspapers, for numerous big-name customers. SKN has been relying on systems from Muller Martini since the ’60s – first an EM 227 and then five Biliners.
FlexLiner Supports Innovative Insert Marketing
The new FlexLiner, presented as a world premiere at drupa 2012, increases efficiency in the mailroom, creates reliability in traditional newspaper production and offers new product design possibilities. It can be expanded in any number of ways thanks to its open system architecture. If production requirements change, immediate action can be taken. The FlexLiner can be expanded with two-piece or four-piece modules up to a maximum of 30 insert stations. The insert stations can be fed manually or using stream feeders as required. Additional possibilities are created by individual addressing in the delivery transporter and the integration of a labeling system or a card gluer.
With selective main product feeding, customers have entirely new opportunities to set themselves apart. With the use of up to three feeding positions, which can be fed manually, from the FlexiRoll or directly from the web printing press, inserts can be placed as FlexAds on the front or back pages of a main product, in addition to normal insert production. Thanks to their prominent position, each FlexAd stands out from the mass of inserts and provides customers with considerably greater advertising impact than traditional inserts. In the co-mailing procedure, up to three print products can be processed simultaneously, allowing different titles to be combined and distributed. In addition, the system also covers complex mailroom requirements such as zoning, regionalizing and the increase in the variety of inserts and pre-printed sections.