According to the general manager Abdul Latif A. Al-Mahmoud, high production demands were the reason Al Arab/Dar Al Sharq chose a fully integrated mailroom system from Muller Martini. The ProLiner, with its five-feeder high-performance inserting system is accompanied by a stitching unit. This will allow Al Arab/Dar Al Sharqto manufacture completely new, innovative printed products – like semi-commercial products with high-gloss covers.

With these separate products, some of which have inserts, Al Arab/Dar Al Sharq will not only be increasing the utilization rate of its printing press, but also of its mailroom. The renowned publisher will be generating new sources of income through the higher level of utilization, so the systems will be increasing their return on investment.Since the products are manufactured in-line in only one pass, Al Arab/Dar Al Sharq can minimize production times significantly.

At drupa in Düsseldorf Al Arab/Dar Al Sharq and Muller Martini signed a contract for the installation of a high-performance ProLiner inserting system with integrated stitching unit: : Shakehands between Fayek Shawky (center), Financial Controller Al Arab/Dar Al Sharq, Alois Hochstrasser (left), Director Müller Martini Marketing) and Mohammed Al Daheri, General Manager Giffin Graphics.