The three-day trade fair reflected the growing interest of publishing houses in increasing added value for their newspaper products. Muller Martini demonstrated at its booth how the mailroom can be used in a focused manner as a center for added value with rewarding investments that can be implemented step by step given increasing market requirements.


The solutions for increased added value in the mailroom presented by Muller Martini at the IFRA Expo in Vienna sparked great interest among newspaper publishers.

The focus of the demonstrations, under the motto “Grow with us.”, was high-output advertising journal production with the ProLiner inserting system, NewsStitch for integrated stitching, NewsTrim for integrated trimming and the ValueLiner gluer for adding cards. The booth visitors were particularly impressed by a demonstration from the Axel Springer Printing House in Spandau. The printing house has improved utilization and increased its economic appeal by using two new ProLiners with a CoLiner pregathering unit to produce 46 part editions of advertising journals with a total circulation of 2.9 million copies and 15 inserts per paper every week. The advertisement papers are produced nonstop with production times of up to 36 hours each and with a net output in the inserting process between 25,000 and 28,000 copies. Pro Linie and the shift can be run by one single machine operator.

The semi-commercial print samples with heatset glossy covers attracted particular interest at Muller Martini’s booth at the IFRA Expo. Products similar to daily newspapers can be trimmed directly by NewsTrim, which can be easily integrated into the mailroom workflow, without any need for stitching. This method is becoming increasingly popular, a fact that was underscored by the many in-depth discussions between newspaper publishers and the mailroom specialists from Muller Martini. The discussions continued in a relaxed atmosphere during the popular “blue hour” evening sessions at Muller Martini's booth.