Gleaming finish and effective lamination, blind creasing and tactile paper are a treat for the senses – just like colored stitching wire, cover flaps, contour die cutting, a bookmark, merchandise samples or gimmicks. Printed products finished on saddle stitchers and on softcover and hardcover booklines stand out from the crowd due to their added value. That is why the finishing process plays a vital role in the (more) attractive design of printed media.

Finished printed products immediately catch the reader’s eye – many teen magazines vie for attention at newsstands with free gifts on the front page.

“As a global market leader in print finishing, we actively support our customers in remaining successful in a constantly changing market,” emphasizes Bruno Müller, CEO of Muller Martini. “In addition, due to the modular structure of Muller Martini solutions, systems can be extended at any time and can grow to face new challenges. Expandable systems offer the greatest level of flexibility and help to increase added value with new, highly differentiated products.”

Bruno Müller, CEO Müller Martini: “The graphics industry must promote its advantages even more consistently.”

Individualized Products Thanks to Digital Printing

One way for printing houses and finishing businesses to stand out from their competition is to expand existing systems by integrating add-on modules. Another option is to produce completely new printed products by using the latest technology. Digital printing, in particular, enables countless new business models. Muller Martini is expanding on the possibilities offered by traditional finishing to ensure that the industry can take full advantage of everything digital printing has to offer. This shows that the graphics industry can and must promote these advantages even more consistently.

“With attractive printed products, innovative business models and the right production systems, graphic design businesses remain successful even despite changing market conditions,” says Bruno Müller with conviction.