The trend in book production is clearly going towards smaller runs. The publishing houses want to reduce their financial risks as well as reduce stock in the bookstores and book centers. Until now, smaller runs could not be produced cost-effectively. The reason: Initial costs for conventional web-offset-printing methods.
Muller Martini has responded to this challenge. Our industry-first, worldwide Books-on-Demand solution networks all digitized part processes – enabling individually designed printed products such as brochures, catalogs, financial statements and products for one-to-one marketing to be produced much more economically than ever before. Another key benefit of our technology is that manuals, law books, product brochures, operating instructions, text books and diaries, all of which need updating on a regular basis, can be reproduced cost-effectively. |