At New Jersey Business Forms, Concepta web offset press from Muller Martini is generating new sales and profit potential
The use of advanced printing technology can do more than boost production speed and efficiency. It can also deliver growth possibilities. New Jersey Business Forms, a 62-employee printing plant located in Englewood, New Jersey has gained significant business advantages utilizing Muller Martini variable size web offset presses. In December 2004 an 8-color U.V. Muller Concept press was installed followed in March 2008 with a GATF Certified 8-color U.V. Muller Concepta press.
“Our presses have enhanced our internal productivity. The Concepta is configured for non-stop jumbo roll production and commercial sheeting. We’ve expanded into new upscale market segments other than strictly forms related printing.” States David Harnett , Vice President of Manufacturing at New Jersey Business Forms. “We have taken commodity products and added value therefore enabling our customers to sell a new brand of competitively priced direct mail data stream print solutions. NJBF has gained significant market share in the commercial print direct mail side also. We have realigned our print strategies to the trade by marketing the Concepta’s CIP 3 color control and web tensioning printing up to 10 pt. C2S base stock, a natural fit in competing with the 40” perfecting sheet fed presses. Muller’s quick make readies, low waste and high speeds offer significant cost reductions in a very competitive marketplace all the while maintaining a high level of quality printing with the U.V. Inks.”
New Jersey Business Forms has an extensive range of other unique products, such as documents with integrated and affixed labels and cards, pressure seal self-mailers and in-line imaging for direct mail.
Muller web press technology was chosen by New Jersey Business Forms after a lengthy review. “We saw that Muller Martini offered the best market solution and Muller is a recognized name,” continues Mr. Harnett. Also an important part of the equation for New Jersey Business Forms is Muller’s commitment to partnering with its customers and providing comprehensive support – offering training, responsive service and readily-available parts. Furthermore, Muller Martini’s reputation in the graphic arts industry is a key factor. “We are making use of the Muller name in marketing our enhanced printing capabilities,” explains Mr. Harnett.
The Muller Martini Concepta variable size web offset press features a versatile modular design, offering the capabilities of up to 12 offset printing units and the integration of flexo and digital printing, as well as various in-line finishing options such as die cutting and perforating. The Concepta has been engineered for optimal ergonomics and also comes standard with Muller Martini’s patent-pending, fully integrated and fully JDF/JMF compliant MRS automatic make-ready system. Concepta can preset such essentials as register and ink fountain profiles without prompting – enabling operators to complete other tasks while the machine’s unique “artificial intelligence” takes care of the basics and handles set-ups for both new and repeat jobs automatically. The Concepta web press runs at up to 1,200 feet per minute and its highly advanced ink train ensures uniform ink coverage over its entire speed range. Concepta has a 20-1/2” web width, and can handle repeat lengths ranging from 14” to 28-1/3”.