Visitors to booth #1701 can gain insights about increasing newspaper revenue streams and reducing costs

We all know that many newspapers are refocusing their business models, looking for ways to generate new growth.  Simultaneously, they’re seeking strategies that can help lower production expenses.  At the mediaXchange event in Las Vegas (March 9th – 11th, 2009), Muller Martini Mailroom Systems, Inc., a world leader in post-press innovation for newspaper operations, will be sharing its expertise and showcasing new technology designed to enhance newspaper profits.

“Muller Martini has the ideas and the resources to assist newspapers in broadening their sources of income while also making their operations more efficient,” said Gary Owen, Vice President of Sales for Muller Martini Mailroom Systems.  “We invite large and small circulation newspapers throughout the industry to stop by our mediaXchange booth, discuss their businesses with us, explore the possibilities, and see how Muller Martini’s commitment to collaboration can create opportunities to increase revenues and provide more economical newspaper production.”

During the show, Muller Martini will feature two specific components of the new SLS3000 XL Inserter: its Universal Feeder and Variable Format Pocket.  The XL’s Universal Feeder is engineered to significantly reduce the number of misses, jams and doubled inserts on thin hard-to-feed and out-of-spec products, therefore increasing the SLS3000 XL’s net throughput speeds, while decreasing the amount of time needed to run full production.  Along with the Universal Feeder, the SLS3000 XL’s Variable Format Pocket  will also be on display.  The XL’s Variable Format pocket provides customers a flexible and intelligent design that allows processing of varying sized newspaper jackets with minimal changeover times.  The Variable Format Pocket also provides an improved opening percentage thanks to its bent front wall design, while in-pocket stream aligners ensure that the product is safely and centrally positioned between the pocket walls for greater product integrity.  Visitors to the Muller Martini mediaXchange booth #1701 can get details about how the SLS3000 XL and the company’s other new advancements in route-specific and selective inserting technologies can deliver precise target marketing that can add value for newspapers and their customers. 

Show attendees can also find out how Muller’s equipment and expertise can bring other key benefits to newspaper operations, for example: increased advertising revenues through automated add-on production such as stickers and product sampling; improved newspaper readership loyalty; boosts in circulation numbers; and strong ROI.  Experts from Muller Martini Mailroom Systems will be available throughout mediaXchange to discuss Muller’s complete line of mailroom technologies including high-speed inserters, press conveyors, auxiliary equipment and production management software...all designed to streamline processes and maximize profits from press to loading dock.  In addition, Muller Martini will be displaying videos highlighting the company’s other print production technologies and how those technologies can help newspapers produce many different commercial products cost-effectively.

The mediaXchange show will take place at the Mandalay Bay Convention Center in Las Vegas, Nevada, 3/9-3/11, 2009.  The event is expected to attract newspaper production professionals, executives, vendors and suppliers from all over the industry.