Commercial printer is now able to produce entire direct mail packages, creating new markets for business growth

Seventy-five percent of the business at Seckman Printing Inc. is for direct marketing agencies and other customers who market directly.  Flexible Muller Martini web press technology has helped Seckman Printing expand its growth opportunities by enabling Seckman to provide its customers with the convenience of a single source for their print production needs. 

Since installing a Muller Concepta variable size web offset press, shop Manager Leland Seckman reports: “The Concepta has allowed us to offer our customers more variety. We can now print all the components for a direct mail package. The customer can get their envelopes, forms and brochures from one shop. It saves customers from having to deal with 3 or 4 different vendors on the same job. We believe the Concepta will open up new markets for us.”

Seckman Printing Inc., located in Forest, Virginia, has 75 employees and produces everything from continuous forms and foil stamped brochures to saddle stitched books and pocket folders.  The company also prints and converts envelopes in-house.  In addition to its direct mail customers Seckman meets the printing needs of many other kinds of businesses as well as colleges.  Besides the diversity of its service offering, Seckman Printing’s customers depend on the printer for top notch results.  The capabilities of the Concepta web press underscore Seckman’s reputation for high quality.  “We chose this press due to the quality and craftsmanship with which it was built, compared to the others we looked at.  Also, the ink train was more advanced and has allowed us to print sheetfed quality work,” continues Mr. Seckman.
The Muller Martini Concepta variable size web offset press features a versatile modular design, offering the capabilities of up to 12 offset printing units and the integration of flexo and digital printing, as well as various in-line finishing options such as die cutting and perforating.  The Concepta has been engineered for optimal ergonomics and also comes standard with Muller Martini’s patent-pending, fully integrated and fully JDF/JMF compliant MRS automatic make-ready system.  Concepta can preset such essentials as register and ink fountain profiles without prompting – enabling operators to complete other tasks while the machine’s unique “artificial intelligence” takes care of the basics and handles set-ups for both new and repeat jobs automatically.  The Concepta web press runs at up to 1,200 feet per minute and its highly advanced ink train ensures uniform ink coverage over its entire speed range.  Concepta has a 20-1/2” web width, and can handle repeat lengths ranging from 14” to 28-1/3”.