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Print Innovation Week: Were You Live at Muller Martini's Web Seminar?


As with the first appearance last October, Adrian Mayr's second webinar at last week's Print Innovation Week organized by Deutscher Drucker, Grafische Palette and print.de was a complete success. For 45 minutes, the Head of Product Management & Corporate Marketing at Muller Martini spoke to 104 logged-in viewers on the topic of "Digital Transformation in the Graphic Arts Industry – Opportunities and Risks".

After Adrian Mayr presented digital (workflow) solutions in the machine environment at the last Print Innovation Week,  this time he explained the innovations that digitization enables in communication. He showed what opportunities and risks the digital transformation has for the relationship between a machine manufacturer and its customers and which ways and means Muller Martini is using to generate sustainable added value for both partners from the new possibilities. 
 

Adrian Mayr spoke at Print Innovation Week on the topic of "Digital transformation in the graphic arts industry – opportunities and risks".


Muller Martini would like to thank everyone who took the time to attend this webinar. Anyone who missed the live session last Friday can also stream the presentation afterwards free of charge.

Stream now for free