«Mickey Mouse has become a part of everyday life like no other 20th century cartoon character.», says Daniel Kothenschulte, a curator and film and art history teacher, in his monograph, “Walt Disney’s Mickey Mouse", which was published by Taschen Verlag.
Although the character first appeared in animated cartoons, generations of people have become familiar with him through magazines and paperbacks, and despite the rise of digital media, Mickey Mouse enjoys a sizable readership, at least in Europe. While print runs are no longer in the millions, there continues to be enormous interest in Mickey Mouse titles in Germany. Publisher Egmont
notes this as a considerable success in a declining print market.
...Around the World
Comic culture has been held in high esteem for many years in both Belgium and France. No other country has as many well-known comic artists and authors as Belgium. The country has a sizable number of publishing companies and there are even colleges where students can enroll in a degree program to study comics. Japan is well-known for its manga, which accounts for nearly 40 percent of all books published. By comparison, this figure is just 2 to 3 percent in Germany. In some cases, the entire print run of individual manga series has exceeded the billion-copy mark, making Japan the largest comic market in the world. Because of their popularity manga comics have even been used as user manuals.