Well-attended Muller Martini Stand on opening day of IFRA in Berlin
Since yesterday, Tuesday, and until tomorrow, Thursday, the newspaper world is meeting at the IFRA World Publishing Expo in Berlin, and also at the Muller Martini stand F.05 in hall 21a, where everything is focusing on the “efficient processing of inserts”.
“The fair is surprisingly well-attended and people from the world of newspapers view the IFRA World Publishing Expo as a key platform for exchanging ideas with manufacturers,” says Volker Leonhardt, taking positive stock of the first day. The Head of Marketing & Sales at Muller Martini Print Finishing Systems Ltd was particularly pleased “that the numerous visitors to our stand came from many different countries, which underlines the international significance of the fair.” Particularly popular at the Muller Martini stand have been the virtual reality glasses, which allow visitors to take a three-dimensional tour of one of the most modern mailrooms in Europe. A best-practice example is being used to give an impressive demonstration of how more than one billion inserts a year can be processed efficiently.
Although the IFRA “has become a manageable fair”, Bengt Föbker, Managing Director of Pressedruck Potsdam GmbH in Potsdam, attributes a significant role to it: “I am pleased that this fair still exists because it gives me with the chance to visit many suppliers.” Muller Martini echoes this sentiment. “We took the opportunity to discuss strategic future matters and various expansion capabilities of our mailroom.”
Since the inserts business is booming, Muller Martini is presenting its unique monitoring-and-tracking module Connex.Info 4.0 for the mailroom for the first time in Berlin under the motto of Finishing 4.0 – Advanced Inserting, Logistics and Connectivity. The numerous advantages of the new Connex.Mailroom, which is replacing the previous Muller Martini MPC (Mailroom Production Control) system, are also being highlighted.
As “your strong partner,” the Muller Martini experts are showing what tools can be used to exploit opportunities in the inserting segment and discussing the numerous logistical challenges with the mailroom specialists. The successful life-cycle management of the machines, as provided by Muller Martini with its MM
Services, is also attracting great attention among customers. It ensures the long-term cost effectiveness of the systems, optimizes operating costs and extends the life-time of the equipment by means of manageable investments.